by Joe Robison | Jan 26, 2020 | SEO
What should your SEO budget be? Is this proposed SEO work too much or too little? The question baffles even the best marketing managers. Keyword optimization. Title tag rewriting. Technical SEO. How does a marketing team even evaluate these SEO tasks and put ROI to...
by Joe Robison | Nov 13, 2019 | Ecommerce SEO
In the realm of SEO, we often obsess over two things: Great content and authoritative backlinks. We can get caught up chasing more and more links and doing more and more content promotion, while opportunities are right under our nose. There’s a whole world of on-site...
by Joe Robison | Apr 30, 2019 | SEO
Does above-the-fold content matter for SEO? Quick answer: yes. Long answer: there is not much information out there on how pushing your main content above the fold directly impacts SEO in 2019. Anecdotal research shows that the highest ranking sites also tend to show...
by Joe Robison | Jan 26, 2018 | Website Relaunch SEO
Relaunching a website is scary. A lot can go wrong. The SEO and organic traffic portion of a website relaunch is often the scariest for the marketing department. There’s a lot to do, and not a lot of clarity on how to do it. Are you a director of marketing or online...
by Joe Robison | Jan 1, 2018 | Keyword Targeting
Billions of people use Google search daily, but not many could tell you what the search results are called. What Does SERP Stand For? SERP stands for Search Engine Results Page. When you do a Google search, this is the page that lists the results that you can click...
