Pre-Craft the Story to Win Coverage
Who are some of the most over-worked and underappreciated professionals? Journalists and editors on a deadline. There are now 6-to-1…
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It’s Not Links, It’s the Link Graph
As SEOs and content marketers, we talk about backlinks links a lot. And we know that all links are not…
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Search Statistics that are Actually Interesting featuring GPT-3, Google, Bard, Bing and More
There's enough junk on the web from SEOs stuffing stats pages with a big list of useless stats. So this…
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How we Generate Ideas for Content Marketing & Digital PR Campaigns
Elon opens his mouth and says the smartest and dumbest things and he makes headlines. That's the holy grail of…
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Image Link Building: Examples, Ideas and How To
I've been seeing a few example recently of sites clearly stating that people can use their images, with attribution. It's…
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Above-the-Fold Content & SEO: Does it Affect Rankings? (With 9 Examples)
Does above-the-fold content matter for SEO? Quick answer: yes. Long answer: there is not much information out there on how…
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A 10-Point Guide to SEO Website Migrations & Relaunches
Relaunching a website is scary. A lot can go wrong. The SEO and organic traffic portion of a website relaunch…
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How Much Should You Spend on SEO? 5 SEO Budget Strategies that Make Sense
What should your SEO budget be? Is this proposed SEO work too much or too little? The question baffles even…
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Internal Linking for Ecommerce: How to Quickly Improve Your Rankings in 5 Steps
In the realm of SEO, we often obsess over two things: Great content and authoritative backlinks. We can get caught…
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How Should a Business Do Lean Content Marketing?
In working with small companies of 10-30 employees I’ve realized the need for solidifying a lean content team. My theory…
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