Inbound Marketing + SEO Blog
Opinions and tests from the front lines.
5 SEO Budget Strategies that Make Sense
What should your SEO budget be? Is this proposed SEO work too much or too little? The question baffles even the best marketing managers. Keyword optimization. Title tag rewriting. Technical SEO. How does a marketing team even evaluate these SEO tasks and put ROI to...
Internal Links: How to Quickly Improve Your Rankings in 5 Steps
In the realm of SEO, we often obsess over two things: Great content and authoritative backlinks. We can get caught up chasing more and more links and doing more and more content promotion, while opportunities are right under our nose. There’s a whole world of on-site...
Above-the-Fold Content & SEO: Does it Affect Rankings? (With 9 Examples)
Does above-the-fold content matter for SEO? Quick answer: yes. Long answer: there is not much information out there on how pushing your main content above the fold directly impacts SEO in 2019. Anecdotal research shows that the highest ranking sites also tend to show...
A 10-Point Guide to SEO Website Relaunches for Marketing Teams
Relaunching a website is scary. A lot can go wrong. The SEO and organic traffic portion of a website relaunch is often the scariest for the marketing department. There’s a lot to do, and not a lot of clarity on how to do it. Are you a director of marketing or online...
What Does SERP Stand For?
Billions of people use Google search daily, but not many could tell you what the search results are called. What Does SERP Stand For? SERP stands for Search Engine Results Page. When you do a Google search, this is the page that lists the results that you can click...
Decision Science for SEO: How to Plan SEO Tasks & Projects
What is the next best thing you should do for your website’s SEO to have the biggest impact? It’s a hard question. Are deciding based on a plan, or based on a whim? To try to answer the most simple way you can just repeat what is always the easiest answer: more...
WP Premium Support by Godaddy Review (Formerly WP Curve Review)
Important Update for 2018: WP Curve Was sold to GoDaddy and rebranded as WP Premium Support. After going through the transition from WP Curve to WP Premium Support by GoDaddy, I have to revise my review and I can no longer recommend this service at this point. I have...
Homepage SEO Best Practices (with 16 Examples)
A client recently asked me if they needed to apply the same SEO principles to their homepage as they do for other key pages on their site. Is homepage SEO a thing, or can it be safely ignored? On the one hand, your homepage is the page on your site that likely gets...