Inbound Marketing + SEO Blog

Opinions and tests from the front lines.
5 SEO Budget Strategies that Make Sense

5 SEO Budget Strategies that Make Sense

What should your SEO budget be? Is this proposed SEO work too much or too little? The question baffles even the best marketing managers. Keyword optimization. Title tag rewriting. Technical SEO. How does a marketing team even evaluate these SEO tasks and put ROI to...

read more
What Does SERP Stand For?

What Does SERP Stand For?

Billions of people use Google search daily, but not many could tell you what the search results are called. What Does SERP Stand For? SERP stands for Search Engine Results Page. When you do a Google search, this is the page that lists the results that you can click...

read more