Inbound Marketing + SEO BlogOpinions and tests from the front lines.
The percentage of businesses doing content marketing is staggering: 88% of B2B companies use content marketing, which is highly integrated with inbound marketing. But where do you begin if you're new to inbound marketing? Where do you start? Who do you contact? Is...read more
In working with small companies of 10-30 employees I’ve realized the need for solidifying a lean content team. My theory is that you only need three roles to make up a great lean content team for a small to medium-sized company. Every company should have a dedicated...read more
Redesigning your website is a gargantuan task. Too often, the project manager will consult an SEO specialist a few days before the website relaunch, or after it already happened. This is the wrong way to do it. You want to involve all stakeholders and specialists as...read more
This new series of blog posts includes my thoughts on episodes of the popular Whiteboard Friday series created by Rand Fishkin at Moz. This week's thoughts are on this episode of Whiteboard Friday: How to Optimize for Competitors' Branded Keywords My Initial Notes:...read more
This new series of blog posts includes my thoughts on episodes of the popular Whiteboard Friday series created by Rand Fishkin at Moz. This week's thoughts are on this episode of Whiteboard Friday: Can SEOs Stop Worrying About Keywords and Just Focus on Topics? -...read more
The biggest problem with blogging advice is that it can be unrealistic, not a good fit for your industry, or just technically impossible.
I’m assuming that you’re in an industry where blogging is useful (link), and where you are technically able to blog on your company site.
There’s two sides of the debate: blog frequently vs blog really well.
What I believe is the best answer will come later, but first a summary of some of the arguments and facts.
Let’s get one thing out there and set up the two extremes.read more
Today I’m scratching my own itch because it’s a question I’ve wondered about over and over but never had a great answer to.
There’s lots of great landing page software platforms out there, but it’s hard to know when you really need them. Software like Unbounce, LeadPages, and Instapage promise the ability to rapidly create and test landing pages, but if your site only needs a handful of them, do you really need to subscribe to another piece of software?
I’m not doing a start to finish walkthrough of what landing pages are and how to design one, but looking at when you should purchase landing page software to use with WordPress, and when you should create one within WordPress itself. We’re focusing on WordPress site owners, but this can apply to many platforms such as Magento, Drupal, Shopify, and others.
The main question is: when do I need to use a landing page creator, and when can I just build a landing page directly on my WordPress siteread more
Notice how they're talking one to one? The most agile and tech-focused new companies are the ones fully embracing permission marketing. Older, big brand giants continue to pump their millions into old-school techniques, focusing on reach and volume rather than...read more