Inbound Marketing + SEO Blog

Opinions and tests from the front lines.
How Much Should You Blog? Realistic Advice Based on Facts

How Much Should You Blog? Realistic Advice Based on Facts

The biggest problem with blogging advice is that it can be unrealistic, not a good fit for your industry, or just technically impossible.

I’m assuming that you’re in an industry where blogging is useful (link), and where you are technically able to blog on your company site.

There’s two sides of the debate: blog frequently vs blog really well.

What I believe is the best answer will come later, but first a summary of some of the arguments and facts.

Let’s get one thing out there and set up the two extremes.

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When to Use Landing Page Software on a WordPress Site

When to Use Landing Page Software on a WordPress Site

Today I’m scratching my own itch because it’s a question I’ve wondered about over and over but never had a great answer to.

There’s lots of great landing page software platforms out there, but it’s hard to know when you really need them. Software like Unbounce, LeadPages, and Instapage promise the ability to rapidly create and test landing pages, but if your site only needs a handful of them, do you really need to subscribe to another piece of software?

I’m not doing a start to finish walkthrough of what landing pages are and how to design one, but looking at when you should purchase landing page software to use with WordPress, and when you should create one within WordPress itself. We’re focusing on WordPress site owners, but this can apply to many platforms such as Magento, Drupal, Shopify, and others.

The main question is: when do I need to use a landing page creator, and when can I just build a landing page directly on my WordPress site

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