Klaviyo Email SpecialistKlaviyo Email Best Practices Consultant
Need Help Creating the Best Emails Possible with Klaviyo? Klaviyo is one of the best pieces of email software I’ve ever used. And I’ve used a lot. It integrates perfectly with your ecommerce platform, has a free intro pricing tier, and allows strong elements of marketing automation. The biggest crime is that all too often, companies fail to set it up to make them more money. Crimes include:
- Not having abandoned cart emails
- Not having enough abandoned cart emails
- Not A/B testing headlines
- Not A/B testing email designs
- Not A/B testing the calls-to-action
- Not sending based on user’s location
- Not asking for product reviews
- The list goes on…
You could be leaving tens of thousands of dollars on the table by not having Klaviyo working for you day and night. What Our New Klaviyo Project Would Look Like:
- We identify what a successful engagement would look like monetarily from your end
- We set clear business objectives on a timeline
- We decide on shared responsibility for the project’s success
- We scope out the project and get going
- You see results and business improvement to report on for your next big meeting
Klaviyo vs Mailchimp: Not Even a Fair Fight
Mailchimp is great. If you’re a small business that’s not focused on ecommerce. If you’re a serious growing brand with any big ecommerce platform, you need to ditch Mailchimp. Even though they’ve released some automation features and are all around a friendly company, they’re not built for your ecommerce website.
Klaviyo is focused on winning back abandoned orders, creating lists and segmentations easily, drilling down by a lot of factors, and testing everything. When comparing Klaviyo to Mailchimp, Klaviyo is built for ecommerce at its core. They’re not a generalized email platform. That being said you’ll notice a lot of the same features when editing emails in Klaviyo vs Mailchimp.
I recently went back to edit a commerce email on Mailchimp and was pulling my hair out in frustration at just some simple things that I had become accustomed to with Klaviyo. Klaviyo is free up to the first 250 users. Try it out and you won’t regret it. I’ll even help you get up to speed. Klaviyo integrates with Shopify, Magento, Bigcommerce, WooCommerce, Volusion, and others. Most of these platforms have some sort of order notification features, but not nearly and robust as Klaviyo. For instance, in Shopify you there are thank you notification emails, order confirmations, and more.
Klaviyo vs ActiveCampaign: Different Beasts
I’ve used both Klaviyo for my Shopify and BigCommerce clients, and ActiveCampaign for my own campaigns and for lead generating clients. They are different, that’s for sure. You may be able to piece together enough information and integrations to get ActiveCampaign doing 80% of what Klaviyo is doing, but I would only recommend that if you’re on a strict budget.
Pros of Klaviyo over ActiveCampaign:
- Built for ecommerce sites, integrates tightly and shows order data
- Great setup for best practice flows, you don’t have to go digging around for the initial templates
- Smarter native triggers for abandoned cart and remarketing emails
- Although I still have issues with Klaviyo reporting, it’s better than ActiveCampaign
- Less wonky interface for designing (although they both have work to do)
Pros of ActiveCampaign over Klaviyo:
- ActiveCampaign tends to be cheaper by volume vs Klaivyo
- You can upgrade to a version with a CRM if you’re doing a combo of ecommerce and sales tracking – could be beneficial for high ticket items like travel tours or expensive purchases
- ActiveCampaign works really hard to create integrations with other platforms – although Zapier covers a lot of this
- The company is more established and has been around longer
If you’re an ecommerce site, just go with Klaviyo. If you have a unique setup that may not be strict ecommerce, compare the two.
Klaviyo vs HubSpot: Easier for Ecommerce
HubSpot is an extremely powerful marketing automation platform. It’s not so much an ecommerce platform. Die-hard HubSpotters and inbound consultants may disagree, but the primary use case for HubSpot is for lead generating websites.
Now, HubSpot has done some work to push integrations with ecommerce sites forward, which is great. For full details, it’s best to refer to their landing page on the subject: Smarter Ecommerce Marketing or their integration guide in their academy.
Here are the important points to remember about HubSpot:
- They are an all-in-one marketing platform, and you can’t simply buy the email marketing portion of it
- HubSpot is incredibly powerful, and fairly easy to learn, but you’ll have to devote some upfront time for learning the platform
- You’ll need to implement some 3rd party integrations listed on their page to get it all humming perfectly
- I highly recommend HubSpot if you feel it’s a good fit for your site, and you want an all-in-one marketing platform that you can spend the time integrating with your site
- If you’re just looking for an email solution for your site, go with Klaviyo
Putting it all Together
Email is one of the most powerful ways for an online ecommerce company to earn more money from new and existing customers. If you haven’t fully optimized your email strategy, it is the ultimate low-hanging fruit.
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