Data-Driven Strategies
We perform extensive research to build a data-backed campaign strategy with high ROI.
You bring the goals we build
the strategy.
Bleeding-Edge Campaigns
Our proprietary database tracks what's working - and what's not - in the world of content placements in the press. We give journalists and bloggers what they want.
Future-Proof Earned Media
We create mutually beneficial content that helps both publishers and brands. These are real stories based on trusted data that stand on their own without the tricks
Our latest insights
Technical SEO Checklist: 10 High-Priority SEO Issues & Opportunities
Technical SEO can be one of the highest-leverage areas of SEO to focus on, but sometimes it can be a…
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Think Higher Level: Use PR media outreach to acquire referral traffic or prestige
Traditionally, the media relations portion of PR had - and still has - the objective of landing positive coverage and…
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Expert Systems 101 – and the Connection to Modern AI and SEO
It would be amazing if Google was a true expert system. You have a weird thing on your foot, WebMD…
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The Medium is the Message: 2023 Edition
"The medium is the message" We’ve all heard this, but what does it mean for our everyday work as marketers…
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Blogging on Shopify: How to Do It, Examples, Best Practices
If you run a Shopify store, some of the biggest questions around blogging include these: Should you host your blog…
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How Much Should You Blog? Realistic Advice Based on Facts
How often should you blog? As much as you need to hit your goals, at the right price and quality…
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Market Dominance: The Ultimate Goal of Marketing Strategy
The ultimate goal of a company is market dominance. Apple, Google, Amazon, Meta, Netflix, TSMC and other famed companies have…
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Travel Industry Media & Digital PR Trends for 2023
Travel is back in full swing in 2023. You've seen the celebrities and VCs back in Italy this summer, showing…
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Secret Homepage SEO Best Practices (with 16 Examples)
A client recently asked me if they needed to apply the same SEO principles to their homepage as they do…
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Feedback Loops & SEO
My quick thoughts on this: SEO is hard because the feedback loops are long, and by that time things have…
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Stack S-Curves in your SEO Strategy
Here are my thoughts and opinions and philosophy on this, I could be off and wrong but it's what I'm…
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SEO Content for Ecommerce Websites: a 5-Point Framework
These are my current thoughts on content for ecommerce, as of June 2023: For direct-to-consumer (DTC) ecommerce brands SEO content…
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