Data-Driven Strategies
We perform extensive research to build a data-backed campaign strategy with high ROI.
You bring the goals we build
the strategy.
Bleeding-Edge Campaigns
Our proprietary database tracks what's working - and what's not - in the world of content placements in the press. We give journalists and bloggers what they want.
Future-Proof Earned Media
We create mutually beneficial content that helps both publishers and brands. These are real stories based on trusted data that stand on their own without the tricks
Our latest insights
Feedback Loops & SEO
My quick thoughts on this: SEO is hard because the feedback loops are long, and by that time things have…
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Stack S-Curves in your SEO Strategy
Here are my thoughts and opinions and philosophy on this, I could be off and wrong but it's what I'm…
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SEO Content for Ecommerce Websites: a 5-Point Framework
These are my current thoughts on content for ecommerce, as of June 2023: For direct-to-consumer (DTC) ecommerce brands SEO content…
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The Content Distribution D.R.E.A.M.
Where would the book series Harry Potter be without the publishing contract to distribute the books far and wide? Stuck…
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Invert Longform Writing SEO Advice to Atomic Essays
We’ve been conditioned by broad-stroke SEO advice to only publish 3,000-word articles. I’ve fallen victim to this mentality and the…
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Discovering the Perfect Cities through Research & Studies can Contribute to Your Marketing Strategy
I am personally obsessed with researching everything about cities throughout the U.S. and the world. I find the overlap of…
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Why Digital PR Must Start With a Win/Win Mindset
Give me a shoutout. Because I want one. No, I have nothing to offer you. Imagine being on the receiving…
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The Unique Difficulty of Small Business SEO and What to Do Instead
The popular sentiment is that most small business owners are pulled in 99 different directions, work insane hours, and hope…
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Content Frameworks that Earn Media Coverage and Links
Media coverage can be fuel for great businesses, supercharging great products and brand marketing. Links connect the web together and…
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Pre-Craft the Story to Win Coverage
Who are some of the most over-worked and underappreciated professionals? Journalists and editors on a deadline. There are now 6-to-1…
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It’s Not Links, It’s the Link Graph
As SEOs and content marketers, we talk about backlinks links a lot. And we know that all links are not…
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Search Statistics that are Actually Interesting featuring GPT-3, Google, Bard, Bing and More
There's enough junk on the web from SEOs stuffing stats pages with a big list of useless stats. So this…
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