How Green Flag Digital Helped Reservations.com Land 275+ Link Placements
Reservations.com is an online travel agency (OTA) that aggregates hotel discounts and competes with Hotels.com and TripAdvisor. Founded by industry vets, this $50 million company has grown rapidly in recent years with 200,000 properties available for booking.
Link-driven and search-driven content marketing in the travel industry
Green Flag Digital was contacted to help grow Reservations.com’s link building efforts to improve overall website authority to help rank hotel booking pages.
After researching successful trends and linkable topics in the travel industry, Green Flag Digital built data-backed link building assets over a period of 12 months.
The Green Flag Digital team achieved link placement goals, beating the per-campaign link targets by 30% on average. All of the campaigns had a travel topic and keyword focus, to drive links and traffic from relevant sites and build the travel content library for the domain.
To compete in the crowded travel marketing space, the team experimented with cutting-edge formats, such as data visualization of government health data, original surveys run and visualized, and an ultra-premium world map format.
The result was placement in news outlets at the very top of the industry, such as Travel + Leisure, Lonely Planet, and Yahoo.
The results speak for themselves with over 275+ links placed across 26 campaigns, averaging 10 links per campaign. In addition, the blog traffic grew from nearly 0 visits to 5,000 visits a month and growing in under a year.
Joe and the Green Flag team have greatly exceeded our expectations since– Peter Lizza, Strategy + Operations, Reservations.com
day one. They have been as attentive and responsive as any agency we have
worked with. The content produced has been extremely well done and
consistent throughout our engagement”