CATEGORY

SEO + Analytics

Google Content Experiments (A/B Testing)

Google Content Experiments (A/B Testing)

Project Highlights: Split tested traffic from referring site between two landing pages to find optimal conversion rate Project A/B testing conducted with Google Content Experiments Used recommended multi-armed bandit testing method to decide on winner quicker Part of...
Cohort Analysis

Cohort Analysis

Project Highlights: Analyzed PPC vs Organic user performance over 90 days Based on cutting edge user segmentation analysis via Occam’s Razor Data helped make PPC vs Organic user behavior decisions
Content Rewrite Testing Project

Content Rewrite Testing Project

Project Highlights: Analyzed content gaps in Analytics vs. competitors to present project to execs Use deep analysis to pick out prime pages for content rewrite Managed content writing team with large budget Heavily optimized content for search engines with extensive...