Google Content Experiments (A/B Testing)

Google Content Experiments (A/B Testing)

Project Highlights:

  • Split tested traffic from referring site between two landing pages to find optimal conversion rate

  • Project A/B testing conducted with Google Content Experiments

  • Used recommended multi-armed bandit testing method to decide on winner quicker

  • Part of multi-million dollar site migration testing project


Posted on

July 22, 2014

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