We create and promote stunning content to earn backlinks and exposure.
Digital PR involves creating epic content and pitching it to bloggers and journalists to get backlinks and press attention for your brand.
It’s been exploding in growth the past few years as an alternative to older forms of link building like guest posts, resource pages, and broken link building.
Digital PR is also different from traditional PR and brand PR. It involves creating campaigns around content that is then promoted to earn links to the website overall as well as that piece of content.
So rather than promoting a brand in general, we take a tactical approach and create a reason for bloggers and journalists to talk about your brand.
This video highlights three big areas of opportunity for digital PR and content marketing campaigns with some practical examples.